The number people fear is usually wrong in both directions: they over-budget the website and under-budget the two things that actually decide survival — supply quality and payment processing. Here is where the money really goes.
Website: from $550
A custom, compliance-first store with CRM, checkout, shipping, and referral built in starts at $550 and goes live in 2–4 weeks. This is not where to cut corners — it's what ad reviewers and processors judge. See website builds.
Inventory: made to order, low minimum
You don't pre-buy a warehouse. Wholesale vials are made to order past a 5-kit minimum with 20% off automatically — or with a full launch you hold no inventory at all and orders ship from our queue. Full price list.
Payment processing: setup, refundable
High-risk placement carries a setup fee — which we refund after your first clean month. Skipping this to save money is how brands end up unable to take payments. More on processing.
Ads: scoped to your spend
Ad management is month-to-month and scoped to your spend, not a flat retainer that ignores your stage — see ad management. A full launch is structured to be profitable within your first 30 days or your money back.
Where money gets wasted
- Cheap overseas vials that trigger chargebacks and account closures.
- A pretty but non-compliant site that gets the ad account banned.
- Ad spend before the site passes a compliance scan.
See the full build in how to start a peptide brand.