Is the ad spend included in the retainer?
No — and be careful with anyone who says it is. The retainer is what you pay us to manage the account. Your ad spend goes directly from your card to TikTok and Meta. We never hold it, which also means we can never lose it. Budget for both.
What happens if you miss my number?
We keep working at no additional cost until you hit it. The condition is that you ran the plan — approved creative on time, kept the agreed budget live, and followed the recommendations. Ad spend already paid to the platforms isn't refundable because it never came to us. Full terms on our
refund policy page.
My brand already runs ads. Can you just take over?
Yes, and it's usually easier. We look at what's live, keep what's working, and cut what isn't. With an existing brand the goal becomes doubling what you're currently making rather than a fixed dollar target.
Which tier am I?
Roughly: under $5K/month in spend is Starter, up to $20K is Growth, above that is Scale. If you're between two, apply and tell us the real number — we'll put you in the lower one and move you up when the spend justifies it.
Can I switch tiers later?
Any time, in one conversation. Everything is month to month, so there's no contract to renegotiate — we just change what you're billed next cycle.
Do you need my ad account, or do you make new ones?
We'll use yours if it has a clean history, since aged accounts with spend history generally hold up better. If yours has been restricted we'll talk through the right structure on the call.